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Making It Stick: The Role of Social Marketing in Concussion Education
The overall objective of our project was to examine the power of social marketing and design thinking in changing the culture of concussion reporting among young adults. We developed two new interventions that were tested along with the then-existing NCAA Concussion Fact Sheet.
1. Revised Symptom Education - a translation of the current symptom education materials into the language of the young adult.
2. Consequence-Based Marketing - a translation of existing research into the consequences of not reporting and the benefits of reporting.
The following documents are the fact sheets developed for these two interventions.
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